Selling Real Estate in Boston

We excel at creating the greatest possible demand for your property. 

E-Marketing: Web based showsheets emailed to 300+ Boston area agents and additional qualified leads with pictures, virtual tours, details, map, and relevant showing info for just listed, open houses, price changes, etc.

• Personalized property website. A web address that redirects to your pages on this site. Take a look at www.94stbotolph.com. This is used in print and other web advertising.

Global Internet reach: Since studies show that over 75% of buyers are getting at least some of their buying information on the web, marketing your property on the web is vital. Automatic property datafeeds to more than 2 dozen websites, including

• Boston.com: This website is the web component of the Boston Globe. The ad is really more like a little website with virtual tours and photos and is viewed by a very large number of people every day.

• NewYorkTimes.com: displays our properties over $300,000. Ranked "most popular news site" with unique visitors totaling over 12,960,000 in February 2007.

• WSJ.com (WallStreetJournal): displays our listings over $300,000. It's ranked fifth "most popular news site" with 3,436,000 unique users each month.

• Realtor.com: This is the largest independent real estate website in the US. More visits from real estate buyers than any other website. It also feeds our listings to aol.com, msn.com, netscape.com, juno.com, netzero.com, excite.com, iwon.com,  & compuserve.com.  

• Sothebysrealty.com: One of the world's most visited destinations for high-quality real estate. Your home is marketed using the latest web-based technology to a global audience of discerning home buyers

• Openhouse.com: Popular website displaying most weekend open houses.

• GibsonSothebysRealty.com   Your listing will appear here.

• Trulia.com. Over 2 million visitors search here for property each month

• Craigslist.org.  (if appropriate) Provides 30-70 visits to your listing page on this website on days on which your unit is posted. It is a hugely valuable tool. 

• BostonRealtyweb.com. This website (the one you're on right now) generally gets between 60 and 150 visitors daily. 

Multiple listing services: Your property is known to all brokers in state, as well as nationally and overseas throughout the MLS network. It will appear with virtual tours as well as photographs.

• LINKNET.The primary multilisting service for most downtown neighborhoods of of Boston.

• MLS PIN. The primary multilisting service for the rest of the state.  Your property is known to all brokers in the state.

Print Advertising: We continue to be committed to advertising as appropriate in the most widely read and respected local media.

• Boston Globe.

• Boston Magazine

• Boston Homes

• The South End News

• The Boston Courant

• New England Home

• South Boston Tribune

• Just Property

• The Wall Street Journal

• The New York Times Sunday Magazine

• The Robb Report

• Sotheby's Preview (The journal of Sotheby's Auction House)

In-company national and international corporate relocation. This is a large body of exclusive Sotheby's buyers.

In-house marketing department provides professional, Sotheby's-level service and support to our clients.

Global Distribution Program. a “white glove” service that shares print and electronic listing information with over 450 realty offices in 37 countries and auction houses in 13 countries (minimum price point is $1.5 million).

E-Gallery is a Sotheby’s exclusive program displaying properties on LCD’s in realty and auction house locations around the world (minimum price point is $1.5 million).

Sotheby’s auction house locations have realty desks with designated representatives catering to auction house clientele. This provides exclusive exposure for our properties at all Sotheby’s auction houses.

Gibson-Sotheby's International Realty Team. I control access and management.

One of the largest and most experienced internal broker networks. Gibson Sotheby's International Realty currently has about 160 agents in our 7 Boston area offices. We are an "invitition only" office, so our agents are some of the best and most experienced in the city. This benefits you in the following ways:

• The largest number of ready, willing, and able buyers.

• Immediate showsheet/e-showsheet/'listing info dispersal to all 160 agents

• Weekly meetings and caravans. We bring many of our agents around the city each week in order to get a look at new Sotheby's listings.

• Pricing plan: We combine our experience with your needs to produce the plan that will yield the best results.

• Marketing plan: When you combine the huge resources we have available to us as part of Sotheby's International Realty with the depth of experience of our team of agents, no one can sell your home like we can.

Brand name recognition both internationally and in the neighborhood. Because of the trust that buyers and sellers alike have in the experience, integrity, and high-level marketing of Gibson-Sotheby's International Realty, our 2007 sales exceeded the previous year by over 36%.

Cooperating broker network. Due to my experience and success, I interact with a very large network of brokers. It is my philosophy that in order to properly market your property, it must be given the widest possible exposure. Even before your listing hits the MLS services, I make sure cooperating agents have been called and/or emailed.

"Just Listed" cards sent to many local qualified leads. 

Sign placed. Believe it or not, in today’s hi tech world, the simple yard sign is still an incredibly effective tool in property sales.

Open houses. These are a very effective way to gain exposure to your property. I will generally do public open houses at least  3 out of 4 weeks. I will also hold broker’s open houses at appropriate intervals, in order to make sure that all brokers are familiar with the property, and I will notify all brokerages through LINK and MLS-PIN as .