Working With Joe

Listing Your Boston
Condo or Home

Results

Your property is Joe’s number one business priority. He is the opposite of an absentee broker and will be available and responsive to you. He has over 30 years and hundreds of transactions of experience and success marketing and selling condos and homes in Boston. He is a certified SRS: Seller Representative Specialist.

Joe’s strength is in maximizing demand for your property, as well as in negotiation and transaction management. The great majority of his listings in the last five years have gone under agreement in under a week, at or above asking price.

This is a result not only of Joe’s long experience in listing and selling Boston area real estate, but also the powerful local, national, and global marketing platform of Sotheby's International Realty.

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30+ Years of Success

Sellers

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Our Goals

Joe’s goal is always to help his clients meet and exceed their own real estate goals while minimizing the stress that can come with the process. He’s accomplished that with hundreds of clients over the last three decades. The first thing we will do is to have a preliminary visit and consultation at your property in order to familiarize himself with it. The purpose of this is to speak with you about your goals and to prepare for pricing and marketing.

Preparing & Pricing Your Property

One of the most effective ways to maximize the return on the sale of your home or condo is to make sure it shows as well as it possibly can. Joe has decades of experience in helping to prepare property for presentation. He can provide assistance from decluttering to staging to bigger projects. Accurate pricing is also vital. Here is an example of the comprehensive property analysis that Joe will prepare in order to develop the correct price.

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Local Expertise

Due to three decates of experience, Joe intimately knows the neighborhoods, the buildings, the streets, the transit, and is able to and is able to communicate this information effectively to buyers.

Joe is able to utilize detailed information regarding market trends due to his comprehensive and hyper-local market reports.

Quality Showings

It is important to have an experienced professional agent to show and represent your Boston home or condo in its best light. What one says during a showing can have consequences down the road. Joe brings his 30+ years of experience to bear by providing quality professional showings to prospective buyers.

Additionally, Joe, or if necessary, one of his team always show your property. He does not use lockboxes and does not hand off keys.

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Visual Media

The art of marketing your home begins with brilliant photography and videography and detailed floor plans. Gibson Sotheby's International Realty follows strict guidelines surrounding lighting, composition, and content that guarantees that the best image of your home is distributed worldwide.

In the current environment, it is vital that prospective buyers are able to get a good feel for your property in order to be able to "rule-in" or "rule out". And more buyers are purchasing "sight-unseen", so we need to give them the tools to be able to do that. Drone photography is available too.

Marketing Strategies

Global Marketing Platform

Global online marketing: Be seen everywhere...from Southie to Shenzen...Your property listing will have the widest possible local, national, and and global internet exposure. From Boston.com and Zillow to Wall Street Journal to Financial Times to International NY Times to Bloomberg to the South China Morning Post.

Email Marketing

Mass emailings from Gibson Sotheby's to over 10,000 brokers and potential buyers, with photos, info, notice of open houses, and links to website. As well as, mass emailing to Joe's extensive network of clients and contacts.

Social Media Marketing

Gibson Sotheby's international Realty channels have more than 15,000 social media followers, and Sotheby's International Realty channels have more than 850,000 followers. Our award-winning YouTube channel has more subscribers than other any other real estate brand. Joe also directs social media to his followers as well as through ads.

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Accurate Pricing

There are only a few things you can control in the marketing of your Boston condo or home. You cannot control the location or interest rates, and you cannot control the state of the market. You can control how well your home shows, and you can control the pricing strategy. The key is to determine what the proper price would be in order to promote competition and fear of loss among buyers. Click below to learn more.

Transaction Management

There is a litany of potential pitfalls that can derail a real estate transaction. I have a long history of transactional experience and have the know-how to avoid those pitfalls, managing your real estate transaction to its best conclusion.

Attention to detail, anticipating potential problems, and knowing how to solve them if they occur is a vital component of managing your transaction to a successful conclusion.

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Contact Joe

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